When COVID-19 forced the restaurant industry to close its doors, Moët Hennessy banded forces with Canada's top mixologists to raise awareness and provide support for the individuals whose livelihoods were so severely impacted by the pandemic.
Beginning with a $50,000 CAD donation to the Bartenders Benevolent Fund, in recognition of the hardships the hospitality community has faced, this national initiative includes the creation of Coming Together: The Cocktail Project.
In addition to providing remuneration directly to participants for their involvement, the initiative aims to raise additional funds via the sale of a high-gloss sustainable bilingual coffee table magazine that features stories and recipes from 50 of the country's top mixologists.
Along with the magazine, there will be an extensive digital presence via the Coming Together website and across social media. Through select premium channels, we will reach Canadians from coast to coast—raising awareness and providing support for a community in need.